This week’s Member Spotlight is Burlington Building Materials located at 626 Neosho Street Burlington. Vince carries a wide range of lumber, home improvement supplies, building materials, paint, and much more! They are a full service home center offering you great customer service, including delivery, installed sales, estimates and design help. For your shopping convenience, they would like to welcome you to their online store (Click Here) where you can purchase 70,000 items available for overnight delivery. If you want to purchase a product that cannot be delivered by UPS, stop in or call the store to purchase the product, 620-364-2212. If they do not stock the item, one of their friendly employees will be happy to special order the item for you.
Visit their other locations:
- Osage Building Materials
425 Main Street
Osage City, KS 66523
- Lyndon Building Materials
118 W 6th Street
Lyndon, KS 66451
When most small business owners think about a marketing plan they think that it isn’t so much for a small business but for a larger one. Marketing plans geared toward the big corporate crowd communicate in a language few human beings understand (think the teacher off of Peanuts). However, the words you use are much less important than how seriously you approach the task. In this series I will help map out how to create a marketing plan that fits you and your business, hopefully with some humor along the way.
Part 1-Gathering the Ingredients
Before you begin to write/scribble/draw, pull together some information you’ll need. Getting the information first avoids interruptions in the thinking and writing process. Have on hand:
- Your company’s latest financial reports (profit and loss, operating budgets and so on)
- Latest sales figures by product
- A listing of each product or service in the current line, along with target markets
- Your understanding of your marketplace: your competitors, geographical boundaries, types of customers you sell to, existing distribution channels, latest and most useful demographic data, any information on trends in your markets-this information you should be able to find in your business plan. What?! You don’t have one?! Stop right now and start working on your business plan.
- Ask each of your salespeople to list the most crucial points that need to be included in the coming year’s marketing plan. A lot of the time they see things you don’t, so it is important to get their perspective also.
- Last but not least, your supplies. I love to get a huge piece of paper because writing a marketing plan can me messy. It is also a good idea to let the other people that are involved all have a different color of pen, so when you are reviewing you know who came up with what.
Don’t be scared to scratch your first draft or your second or your third. Creating a marketing plan can be frustrating, but once you have the essentials in place your goals will be easily met. Check back often to read part 2 and part 3 here on the Coffey County Chamber Blog.
Posted in Marketing
- Tagged advertising, burlington, business, business tips, chamber, coffey county, Coffey County Chamber of Commerce, Education, Kansas, marketing, Marketing Plan, sales, small business, small business owners, target markets, work, writing process