This Black Friday Shop Local!

In between the Black Friday sales and the Cyber Monday deals is Small Business Saturday (November 24th) — a day set aside to support the small businesses that play a vital role in creating jobs and economic opportunities all across the country.

Small businesses are the back bone of our communities. And when we shop small, we not only get great products and services, but we support our neighbors and strengthen our local economies.

Over the last two decades, small and new businesses have been responsible for creating two out of every three net new jobs in the U.S., and today over half of all working Americans own or work for a small business.

Want to participate in Small business Saturday?  Here is what you can do:

  • If you are a business owner, register your business at http://www.shopsmall.com so your customers know where to find you and you can receive free Small Business Saturday promotional materials. You can also make sure you’re prepared for the holiday season by checking out SBA’s advice at http://www.sba.gov/Saturday.
  • If you are a customer, learn which businesses in your community are participating in Small Business Saturday at http://www.shopsmall.com. The website provides information on businesses currently registered and how you can rally your community to support the initiative.

 

By shopping small, we can help America’s small businesses do what they do best: grow their businesses, create good jobs and ensure that our communities are vibrant.  I encourage you to join small business owners and the more than one hundred million people who were part of Small Business Saturday last year.

 

Shop small this holiday season. I know I will.

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5 Tips To Get Your Business Ready For The Holiday Season

The holidays are just around the corner and that means that holiday shoppers are already looking for gifts to buy. So don’t wait any longer to start stocking up on inventory and preparing your holiday promotions.

To help you get started, here are 5 tips to get your business ready for the holiday season:

Tip #1: With the holidays just around the corner, think about offering Free Gift Wrapping on your products as an extra incentive to those holiday shoppers!  Pinterest has all kinds of great wrapping ideas, you can be as extravagant or crafty as you want to be.

Tip #2: Send out an email newsletter to your fans, followers and customers letting them know what’s new and sharing any holiday promotions!  Newsletters are a cost effective way to communicated with your current and potential customers, just make sure you are consistent!

Tip #3: Include a Thank You Note or Holiday Promotion with your customer purchases this month, this will help differentiate you and build your brand loyalty so your customers come back again and again.

Tip #4: See if you can combine any individual products into gift sets for a holiday product line…it’s a great way to attract holiday shoppers and increase your average sale at the same time.

Tip #5: With all the preparation for the holiday season, don’t forget to take a little time for yourself so you don’t get burnt out.

What are you doing to get prepared for the holiday shoppers?